Item: Salesforce Marketing Cloud Social Studio (retiring)
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

Social Studio is being used by the organization I work for. It is being used by each property's marketing department so that social boosts are individualized for all properties while still being reviewed by corporate for quality assurance purposes.

Pros and Cons

Quality Assurance
Easy to Use
Sharing Ability

Only seeing posts for one property after post is scheduled would be ideal
Live Chat would be ideal

Users and Roles

50 - Marketing employees

Return on Investment

I do not have any complaints

Alternatives Considered

Constant Contact and Facebook for Business

It was implemented by my corporate office.

Other Software Used

DocuSign, Facebook for Business

Likelihood to Recommend

I feel as if social studio is well suited for scheduling posts; however, it would be more beneficial if it chose when to schedule posts (i.e. general weekly postings) based on when you had the most followers online for all social media. SMART technology should be added to the program.

Marketing in retail real estate

Software Version

Overall Satisfaction with Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media)