Item: Salesforce Marketing Cloud Social Studio (retiring)
Rating: 9
Author: Adam Keys

Use Cases and Deployment Scope

Social Studio was used by ScS for Social Listening, scheduling and content creation. The platform did everything it advertised, and I had no issues during my time using the platform, allowing us seamless posting to social when out of the office, and first class competitor monitoring, without breaking the bank.

Pros and Cons

Social listening / competitor monitoring
Scheduling
Instagram integration
Reliability

Usability - clunky to use

Users and Roles

2 - Reporting, social scheduling and social listening.

Return on Investment

Increased engagement
Increase following
Greater insight into competitors
Greater visibilty of social activity due to indept reporting
Sentiment analysis

Alternatives Considered

Hootsuite, Hootsuite Impact, Hootsuite Insights (formerly ubervu), Socialbakers Suite, Sprout Social, Facebook Pages Manager, Facebook for Business, Workplace by Facebook and Twitter Ads

Cost effective, all inclusive and reliable. Beats other scheduling and reporting platforms all day long.

Other Software Used

Hootsuite, Hootsuite Insights (formerly ubervu), Facebook for Business

Likelihood to Recommend

Social listening/competitor monitoring. Social Studio allows you to track competitor keywords within the cost of the package. Other platforms, including Hootsuite, charge a large sum for this. This is very useful for continuous improvement. Scheduling - plan ahead, knowing your posts will publish without error when you're out of the office.

Cost effective, reliable and all inclusive

Overall Satisfaction with Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media)