Cost effective, reliable and all inclusive
June 11, 2019

Cost effective, reliable and all inclusive

Adam Keys | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media)

Social Studio was used by ScS for Social Listening, scheduling and content creation. The platform did everything it advertised, and I had no issues during my time using the platform, allowing us seamless posting to social when out of the office, and first class competitor monitoring, without breaking the bank.
  • Social listening / competitor monitoring
  • Scheduling
  • Instagram integration
  • Reliability
  • Usability - clunky to use
2 - Reporting, social scheduling and social listening.
  • Increased engagement
  • Increase following
  • Greater insight into competitors
  • Greater visibilty of social activity due to indept reporting
  • Sentiment analysis
Cost effective, all inclusive and reliable. Beats other scheduling and reporting platforms all day long.
Social listening/competitor monitoring. Social Studio allows you to track competitor keywords within the cost of the package. Other platforms, including Hootsuite, charge a large sum for this. This is very useful for continuous improvement. Scheduling - plan ahead, knowing your posts will publish without error when you're out of the office.

Salesforce Social Studio Feature Ratings

Boolean keyword searches
7
Filtering out noise/spam
7
Sentiment analysis
10
Broad channel coverage
10
Content planning and scheduling
10
Audience targeting
8
Content optimization
8
Workflow management
8
Automated routing and prioritization
10
Customer interaction histories
10
Bulk actions
3
Lead generation
5
Content marketing
5
Paid media management
6
Campaigns and promotions
6
Twitter
9
Facebook
10
LinkedIn
10
Google+
Not Rated
Instagram
8
Pinterest
Not Rated
YouTube
Not Rated
Campaign success analytics
9
Real-time tracking
7
Competitor analysis
10
Role-based user permissions & privileges
9
Mobile access
10