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Spokal - Swiss army knife for Wordpress blogging and SEO optimization
Updated February 03, 2016

Spokal - Swiss army knife for Wordpress blogging and SEO optimization

Dennis Zimmer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Essentials

Modules Used

  • Research
  • Blog
  • Calendar
  • Twitter Builder
  • Analytics

Overall Satisfaction with Spokal

We use Spokal to manage our daily communication with customers and prospects using WordPress to blog, Twitter, and LinkedIn. The beauty of Spokal is that all needed functions are combined so we could replace four other products (SEO Wordpress optimization, SEO plugin to write optimized posts, social tracking, and social content management). Reducing cost is always an important thing to do, but in the case of Spokal we were able to reduce the amount of time spent to write blog posts and to manage our SEO activities by at least 30-40%. Spokal makes it amazingly easy to compose optimized content and distribute it using a scheduler combined with social connectors (LinkedIn, Facebook, and Twitter).
  • Simple content creation in a SEO optimized way.
  • Distributing content within your social network.
  • Analysing the results of your daily work and your progress positioning in search engines and social signals.
  • I personally would love to see more direct integrations into CRM and more powerful Marketing Automation tools, but the current Zapier integration is a general approach and works in most cases very well.
  • At least 30-40% time saving writing blog posts
  • We could replace four different tools using Spokal, saving 70% of the monthly costs
  • squirrel,colibri,Buffer,RavenTools
Spokal combines the most important and vital functions you need when running a WordPress based website. While the other tools overlap with some functionality they don't do all at once. I love to get hints and new blog content advice by Spokal and the scheduling possibilities combined with the social integration is just amazingly valuable.
If you don't use WordPress, Spokal is not really a good fit. If you're using WordPress I haven't come across a better solution so far. Spokal is offering some mail automation but it's not replacing a full blown marketing automation solution like HubSpot or Pardot. On the other hand it's not possible to replace Spokal with any marketing automation tool I'm aware of.

Spokal Feature Ratings

9.5
WYSIWYG email editor
10
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
9
Mobile optimization
Not Rated
Email deliverability reporting
Not Rated
List management
Not Rated
Triggered drip sequences
Not Rated
9.0
Lead nurturing automation
9
Data quality management
9
10.0
Calendaring
10
10.0
Social sharing and campaigns
10
Social profile integration
10
10.0
Dashboards
10
Standard reports
10
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Spokal

Best combined product I've seen so far to run a WordPress based website. When it comes to solutions that replace multiple others and even to the combined feature set, it's a no brainer to start using that solution. Spokal is one of these tools I felt to have found that I want to use every day as it saves a ton of time.

Spokal Support

When we starting using Spokal some WordPress related publish issues occurred. Spokal support did great in solving these issues and was not just pointing to the WordPress version and a bug. WordPress released a new version fixing that bug a day later. All other support requests were handled with high speed and with full satisfaction.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
Yes - It was resolved even over the weekend!

Spokal Reliability