Item: Khoros Marketing
Rating: 9
Author: Danielle Stapleton

Use Cases and Deployment Scope

NI uses Khoros Marketing as the tool to publish all global social media content. We've been a customer for 7+ years and the program has allowed us to scale social operations across the business. It is primarily used by marketing teams. Marketing also uses Khoros' strategic services team to assist with social media activity.

Pros and Cons

Strategic Services/Consulting: this team is a true partner to our internal social team.
Easy publishing & analytics: Khoros Marketing is a great one-stop-shop for all social needs, and the investment in enhancing the paid social elements is exciting.
Combined Social + Community focus: the way Khoros sees social and community management as one holistic thing is fresh and forward-thinking. It helps our organization/business think outside the box.

The content center has room for improvement, but I'm confident it's on a good track based on convos I've had with the product team.
Sometimes the interface feels clunky and isn't always intuitive to navigate.
I find the analytics section overwhelming to set up. Having more templates or guidance there would help me.

Return on Investment

Improved management of multiple channels with different admins across the globe.
Allows for a centralized content location for multiple pages/users to use, with easy ways to organize permissions and access.

Customer Support

We work with Strategic Services year-round. Coupling this with Khoros Marketing has been a dream. The Strat Services team knows the product and it allows for seamless integration into our internal processes and team.

Brand Management with Khoros

With Strategic Services help, we use Khoros Marketing to assess topics/themes related to the brand. We leverage Intelligence to determine any threats the to brand, or shape external responses to unfolding situations.

Scalability

NI used Khoros Marketing to scale social operations globally. As the program evolved, we've had to scale in different ways and it's continuing to prove beneficial. Workflows, permissions, and governance is strong and truly helps me manage several people who have their hands in social media activity.

Key Insights

Do you think Khoros Marketing delivers good value for the price?

Yes

Are you happy with Khoros Marketing's feature set?

Yes

Did Khoros Marketing live up to sales and marketing promises?

Yes

Did implementation of Khoros Marketing go as expected?

I wasn't involved with the implementation phase

Would you buy Khoros Marketing again?

Yes

Alternatives Considered

N/A

Likelihood to Recommend

Khoros Marketing and Community are great tools for large global brands trying to scale their efforts. Governance, workflow, support - it covers pretty much every element you'd need. There's a hidden gem in Strategic Services. This group is unique and unlike other agencies I've worked with and makes Khoros much more than a software provider. If you're looking to find ways to connect social and community management, the combo with Lithium is opening the doors to a lot of opportunity there.

Khoros Marketing: The software you need to scale your social program

Modules Used

Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)