When the American Heart Association | American Stroke Association signed on with Sprinklr, we had several needs that the platform had to solve. We are a very complex organization; with national, affiliate and market roles and presences. Many times our community managers wear multiple hats - and we have a lot of them. We needed a tool that would be easy to onboard our staff; have great training and customer service; have substantial listening, engagement, publishing, workflows, analytics, CRM, a mobile app and a command center module.
We use social to drive our mission, and needed a tool to help us do that.