Their Success Is Your Success
Updated December 23, 2015

Their Success Is Your Success

Krisleigh Hoermann | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Sprinklr

When the American Heart Association | American Stroke Association signed on with Sprinklr, we had several needs that the platform had to solve. We are a very complex organization; with national, affiliate and market roles and presences. Many times our community managers wear multiple hats - and we have a lot of them. We needed a tool that would be easy to onboard our staff; have great training and customer service; have substantial listening, engagement, publishing, workflows, analytics, CRM, a mobile app and a command center module.

We use social to drive our mission, and needed a tool to help us do that.

Pros

  • Single solution at scale: We needed a single solution that would be simple for our staff to adopt and use. Since our community managers wear many hats, we needed something to simplify their lives and get the job done.
  • Robust analytics: As a research organization, everything we do should be driven by informed analytics. The tool made it simple for our staff track media performance; monitor the health landscape; track trends, buzz and brand attributes; monitor online discussions; and proactively outreach to those individuals.
  • Customer service: On-going training and customer service from Sprinklr staff ensured our success. We couldn't manage without the first-class care of our Sprinklr team.
  • Mobile app: Our staff are on-the-go to events. We needed a solution that could be accessed remotely through their phone.

Cons

  • Side effects from frequent updates: Sprinklr updates the platform frequently, which may cause some delays in the platform. Also, we're frequently training our staff to be aware and comfortable with those changes.
125 - Communications, Marketing, Business Technology and Leadership
  • Efficiencies in content production and workflows: Since community managers can source/suggest content and manage workflows/audit trails within the tool, our teams can work efficiently and effectively.
  • Listening & Reporting Analytics: The creation of real-time best practices translate to increased engagement, traffic and behavior change, thus drives the mission and improves the bottom line.
Sprinklr has been a great partner for us, even though it is quickly growing to adjust to the market. They bend over backwards to ensure our success and the platform is always evolving to better meet our needs.
Sprinklr is a great tool for aggressive organizations who are fully invested in social media; with complicated staffing and account structures. The platform is extremely robust and can handle large amounts of data. It may be overwhelming for small organizations who are just getting started since it was developed to handle large audiences and data.

Sprinklr Social Feature Ratings

8.0
Boolean keyword searches
9
Filtering out noise/spam
8
Sentiment analysis
5
Broad channel coverage
10
9.0
Content planning and scheduling
9
Audience targeting
8
Content optimization
10
Workflow management
9
9.3
Automated routing and prioritization
10
Customer interaction histories
9
Bulk actions
9
8.8
Lead generation
8
Content marketing
9
Paid media management
8
Campaigns and promotions
10
8.3
Twitter
9
Facebook
8
LinkedIn
8
Google+
8
Instagram
8
Pinterest
8
YouTube
9
10.0
Campaign success analytics
10
Real-time tracking
10
Competitor analysis
10
9.0
Role-based user permissions & privileges
10
Mobile access
8

Sprinklr Implementation

  • Vendor implemented
  • Implemented in-house

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