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Sprinklr: A social reputation management system you need to grow your customer base
Updated June 21, 2017

Sprinklr: A social reputation management system you need to grow your customer base

Meg Ruggieri | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Sprinklr

My company uses sprinklr as a way to pull in reviews from multiple review and social platforms for our clients. It's a means of community engagement as well as social reputation. It is used by our content department to respond to reviews as well as as our account department to report on engagement. It increases productivity because we no longer have to go to several platforms to find all the information we need. We can do it all at once.
  • Pull in platforms in an organized manner.
  • Aesthetically pleasing.
  • Easy to use.
  • Doesn't always pull in information correctly.
2 - I respond to reviews and content weekly, my account manager then reports it back to client. Over time, it will help us showcase trends in activity at particular branches. For instance, if one location is performing better or worse than others and why that might be.
  • Positive in that it's opened my client's eyes to what they can improve at their business to get upset or even happy customers to keep coming back.
  • Negative in that it's not foolproof and sometimes things to do fall in the cracks which reflects poorly on us and our client to the customer.
Shoutlet definitely has keyword options where you can pull through content to see how it's performing directly through Shoutlet, however, it's more complex in that it offers several components (posting on clients platforms, instead of just seeing how customers are responding). Sprinklr is more of a reputation management program, and is a very good option for that specifically.
MailChimp, Teamwork Project Manager
Good for a large chain. Not necessarily necessary for a smaller business.

Sprinklr Social Feature Ratings

7.8
Boolean keyword searches
8
Filtering out noise/spam
8
Sentiment analysis
6
Broad channel coverage
9
7.5
Audience targeting
5
Workflow management
10
6.7
Automated routing and prioritization
7
Customer interaction histories
9
Bulk actions
4
7.3
Lead generation
7
Content marketing
7
Paid media management
8
9.0
Twitter
9
Google+
9
Instagram
9
7.0
Campaign success analytics
6
Real-time tracking
8
Not Rated
Role-based user permissions & privileges
Not Rated
Mobile access
Not Rated

Using Sprinklr

Overall, I really enjoyed Sprinklr. It is a multi-faceted platform although I used it primarily for review management. It's easy-to-use and learn, has great customer service and is a great design. My only complaint would be that if there was a blip in pulling in reviews, we'd have to go back through each review site manually and make sure nothing was unresponded to. This could be cumbersome and time-consuming. Other than that, I really enjoyed using it.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Lots to learn
  • Ease of Use
  • Simple to learn
  • Beautiful design
  • Great Customer Service
  • Room for Error
  • Hard to Determine where the error occurred