Item: Sprinklr Marketing
Rating: 9
Author: Folashade Akeju

Use Cases and Deployment Scope

Sprinklr Modern Marketing and Advertising is used mainly by the sales and marketing department, within my company. Our marketing department comprises of sales associates, customer service personnel and marketing specialists. Sprinklr Modern Marketing has been helpful for promoting our product and services via real-time support to customer queries, social listening across multiple digital platforms, and efficient marketing campaign planning and tracking, amongst other uses.

Pros and Cons

Marketing campaign planning.
Campaign analytics tracking.
Social listening on traditional and digital sales channels.

Steep learning curve.
The mobile application lacks a message notification feature, which is a major setback.

Return on Investment

Better decision making ,thanks to real-time analytics provided by Sprinklr.
Unified content marketing, which streamlines marketing workflow, despite having our teams spread across multiple locations.
Improved customer and competitor activity research.

Support Rating

Sprinklr does well in terms of providing real-time support to us as an organization, via digital online events, blogs and official training support for our marketing team. More importantly, Sprinklr has a growing user community , which makes it easier to learn from the experiences of other organizations and end users, on how they deploy Sprinklr for maximum sales and marketing impact.

Key Insights

Do you think Sprinklr Marketing delivers good value for the price?

Yes

Are you happy with Sprinklr Marketing's feature set?

Yes

Did Sprinklr Marketing live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Sprinklr Marketing go as expected?

I wasn't involved with the implementation phase

Would you buy Sprinklr Marketing again?

Other Software Used

Facebook for Business, Microsoft Teams, Lucidchart

Likelihood to Recommend

Sprinklr is definitely appropriate for all organizations, looking to streamline their digital marketing prospect with standard traditional marketing channels. With Sprinklr, it is a lot easier to build relationships with our customers on social media platforms, likewise for improving marketing performance even on traditional channels by leveraging on insights provided by Sprinklr to make informed timely decisions, which in most cases are usually the difference makers in increased sales numbers or stagnant marketing impact.

Better customer engagement and faster response time.

Modules Used

Overall Satisfaction with Sprinklr Modern Marketing & Advertising