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Best Tool For Social Listening Out There
April 04, 2022

Best Tool For Social Listening Out There

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Product Experience Insights
  • Location Experience Insights
  • Benchmarking Insights
  • General Listening

Overall Satisfaction with Sprinklr Modern Research

We primarily use it to listen to customer responses to product launches, events, Social campaigns, and general brand research.
  • Lots of access to sources that no other platform has
  • Super customizable reporting and widgets
  • Power users are able to customize things even more
  • More sources! I'm waiting to be able to listen to Tiktok specifically
  • Needs the ability to listen to responses around a particular post via url
  • Listening tends to go down a lot; not so much that it's impossible to work but it always tends to happen when I need a deadline turned around quick
  • My SL reports have been able to reverse decisions after customers reacted negatively to the huge company/tech changes
  • SL allows us to temperature check when we should post/not post during major world crises (i.e Ukraine war)
  • I get ad hoc requests every day for quick checks on how certain campaigns land; Sprinklr's ease of use helps me turn it around asap in a way no other tool can

Do you think Sprinklr Insights delivers good value for the price?

Yes

Are you happy with Sprinklr Insights's feature set?

Yes

Did Sprinklr Insights live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Sprinklr Insights go as expected?

I wasn't involved with the implementation phase

Would you buy Sprinklr Insights again?

Yes

Sprout Social is on its way to being a competitor, but Sprinklr reports are just so much easier to customize, which is imperative for our reports -- especially when it comes to Sentiment and overall accuracy of the volumes we take in. SS's UI is great for accessibility, but they really trade for the ability to drill down on data that my employer needs.
I've yet to find any other tool that has something like the Network. I use that to create networks of profiles of users that fit certain criteria so that we can research and pull new potential influencers to reach out to for campaigns. I also love the Benchmarking AI that analyzes the tone and content of our posts/our competitors' posts; it's great for seeing what phrases we use too much of and how that affects CTR.