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Sprinklr: Broadening Your Vision on Social Media
May 03, 2022

Sprinklr: Broadening Your Vision on Social Media

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Modules Used

  • Benchmarking Insights
  • Modern Engagement - Reporting

Overall Satisfaction with Sprinklr Modern Research

Within our organisation, we use Sprinklr as a full-service social platform, from asset management to publishing, and then social listening and reporting on our own content. The platform supports our global operation and allows us to sync these teams so everyone has access to the relevant assets, but then can also report on the performance on these assets through a bank of centralised reports, while Modern Research allows us to hear what's being discussed outside the organisation, so we can act on and understand our audience in real-time.
  • Simple creation of topics/searches.
  • Ability to control run-time of searches.
  • Strong grouping options.
  • Dashboard creation through custom widgets.
  • Speed & addition of new platforms.
  • Image recognition.
  • Managing keywords/lists can be clunky at times.
  • Improved analytical insights.
  • Better understanding of real-time sensitive topics & how to respond to these.
  • Ability to capture and understand notable authors.

Do you think Sprinklr Insights delivers good value for the price?

Yes

Are you happy with Sprinklr Insights's feature set?

Yes

Did Sprinklr Insights live up to sales and marketing promises?

Yes

Did implementation of Sprinklr Insights go as expected?

Yes

Would you buy Sprinklr Insights again?

Yes

Talkwalker is a similar platform, which we use predominantly for social media listening. Where Talkwalker excels is through its image recognition, where its robust AI model has been finely tuned to capture uses of our brand in the real-world, going beyond purely text mentions. Aside from this, the UI of Sprinklr, and the ability to sit alongside all other aspects of the platform which we use on a daily basis, makes it an easy-to-use feature for platform users.
Sprinklr Modern Research offers us a good amount of coverage when we want to search for our chosen keywords or brand mentions across the wider social & news landscape. Certain platforms are of course harder to track than others, while others offer a huge amount of opportunity and Sprinklr does a fantastic job of visualising this. We find that image recognition is one area where there is room for improvement.

Using Sprinklr Modern Research

Sprinklr offers an extremely intuitive platform, which supports the creation of dashboards with an array of your own chosen widgets. This means you can have an extremely simple or complex dashboard, depending on your audience.
ProsCons
Like to use
Easy to use
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Creation of dashboards.
  • Addition of custom widgets.
  • Creation of searches.
  • Creating from scratch can be a tad confusing to new user.
Yes, but I don't use it

Relationship with Sprinklr

The sales process with any company is always a bit tiring - with so many aspects of the platform which they can sell, it's often easy to find Sprinklr attempting to sell you more than you need, or increasing costs as you offload aspects of the platform which you no longer need.
Our Sprinklr team is always on-hand to support our platform needs, across all aspects of the tool. They are a fountain of knowledge and extremely supportive with their help, ensuring that not only do they get to the bottom of any problems we may have, but that any questions we have are answered in an extremely informative manner.