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Sprout Social Review: "Don't Doubt Sprout"
https://www.trustradius.com/social-media-managementSprout SocialUnspecified7.9260101
Steven Weitzman profile photo
January 13, 2014

Sprout Social Review: "Don't Doubt Sprout"

Score 10 out of 101
Vetted Review
Verified User
Review Source

Software Version
Standard

Overall Satisfaction

  • Tracking keywords.
  • Cross platform analysis.
  • Great GUI.
  • User friendly and easy to get into.
  • The ability to monitor activities on a wider number of social media outlets.
  • The ability to cross-post to a wider number of social media outlets.
  • Much better customer service.
  • Better experience for the customers
  • More involvement with customers from both the business end and customer end.
It has been around for quite some time now and social media, being somewhat young as well, has grown along with this software.
I would recommend it based on the fact that it improves the overall customer experience with the brand.

Product Usage

1 - Marketing, social media marketing and customer interactions. Mainly digital marketing efforts.
1 - Being so user friendly, individuals can be trained to use Sprout Social and become proficient with the tool in days.
  • Customer interaction.
  • Customer experience improvement.
  • Brand building with efficiency in mind.
  • Staying informed of customer opinions.
  • Staying informed of brand placement within the customer eye.
  • Again, customer experience was rated very high.
  • Keep tabs on our online presence.
  • Keep tabs on how our brand had developed over time through the various social media outlets.
  • Greater variety of social media outlets to post to.
  • Maintain a growing customer base without losing control.
  • Embed coupons if this feature is ever enabled.

Evaluation and Selection

No - We had a trial with Hootsuite. Continued using sprout social because of the GUI
As stated before, the GUI is very friendly and it is a user friendly software/platform. Very easy to train others to use.
  • Product Features
  • Product Usability
  • Product Reputation
  • Vendor Reputation
  • Analyst Reports
  • Third-party Reviews
Product features and analyst reports are important to any business... especially being able to analyze and see where your brand stands.
I would have done more research into various products/services including third party services but would've ended up using Sprout Social in the end because of its capabilities combined with its ease of use.

Implementation

The implementation of Sprout Social is simple, fast, and easily up-trained or cross-trained.
  • Implemented in-house
did not use a professional services company..
No - We went right for it with all the networks! Huge success with no problems from the start!!
Change management was minimal - None.
  • Only setting it up with a limited number of networks.

Support

Very quick and responsive customer service team. They're knowledgeable and friendly.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
No - We get great use out of Sprout Social without having to pay for premium support because it doesn't tend to require support! Good job!
During my trial run. Sprout Social customer service made sure to walk me through it and follow up with me to see how I was doing with it.

Usability

Based on all of my previous answers... it's very user friendly, efficient and useful.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • cross platform posting
  • cross platform monitoring
  • creating charts for analysis
  • lack of media networks integrated
  • none!
  • none!
Yes, but I don't use it - I don't use the mobile interface but I'd imagine that it would be simple to use.