Overall Satisfaction
- Tracking keywords.
- Cross platform analysis.
- Great GUI.
- User friendly and easy to get into.
- The ability to monitor activities on a wider number of social media outlets.
- The ability to cross-post to a wider number of social media outlets.
- Much better customer service.
- Better experience for the customers
- More involvement with customers from both the business end and customer end.
Product Usage
1 - Marketing, social media marketing and customer interactions. Mainly digital marketing efforts.
1 - Being so user friendly, individuals can be trained to use Sprout Social and become proficient with the tool in days.
- Customer interaction.
- Customer experience improvement.
- Brand building with efficiency in mind.
- Staying informed of customer opinions.
- Staying informed of brand placement within the customer eye.
- Again, customer experience was rated very high.
- Keep tabs on our online presence.
- Keep tabs on how our brand had developed over time through the various social media outlets.
- Greater variety of social media outlets to post to.
- Maintain a growing customer base without losing control.
- Embed coupons if this feature is ever enabled.
Evaluation and Selection
No - We had a trial with Hootsuite. Continued using sprout social because of the GUI
As stated before, the GUI is very friendly and it is a user friendly software/platform. Very easy to train others to use.
- Product Features
- Product Usability
- Product Reputation
- Vendor Reputation
- Analyst Reports
- Third-party Reviews
Product features and analyst reports are important to any business... especially being able to analyze and see where your brand stands.
I would have done more research into various products/services including third party services but would've ended up using Sprout Social in the end because of its capabilities combined with its ease of use.
Implementation
- Implemented in-house
did not use a professional services company..
No - We went right for it with all the networks! Huge success with no problems from the start!!
Change management was minimal - None.
- Only setting it up with a limited number of networks.
Support
Pros | Cons |
---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
No - We get great use out of Sprout Social without having to pay for premium support because it doesn't tend to require support! Good job!
During my trial run. Sprout Social customer service made sure to walk me through it and follow up with me to see how I was doing with it.
Usability
Pros | Cons |
---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- cross platform posting
- cross platform monitoring
- creating charts for analysis
- lack of media networks integrated
- none!
- none!
Yes, but I don't use it - I don't use the mobile interface but I'd imagine that it would be simple to use.