Item: SpyFu
Rating: 8
Author: Ruben Diaz

Use Cases and Deployment Scope

I use SpyFu to see what my competitors are using as some of their keywords. Competitive analysis. I use it to analyze potential keywords that I may want to add to our campaigns. On many occasions, I also use it to see SEO data. Most importantly is the SEM Keyword analysis, which also shows spent data.

Pros and Cons

Shows Our Competitors in regards to PPC
Keyword Analysis

Doesn't differentiate between Google and other search engines.
Has no Bing Data

Return on Investment

We've been able to add keywords being used by competitors, so we bid more efficiently with them.

Alternatives Considered

I've only used SpyFu.

Support Rating

Haven't reached out to their support team.

Key Insights

Do you think SpyFu delivers good value for the price?

Yes

Are you happy with SpyFu's feature set?

Yes

Did SpyFu live up to sales and marketing promises?

Yes

Did implementation of SpyFu go as expected?

Yes

Would you buy SpyFu again?

Yes

Other Software Used

Asana, Google Ads (formerly AdWords), Bing Ads, ZipRecruiter, Google Ad Manager

Likelihood to Recommend

SpyFu is well suited to spy on your competition. See what they're bidding on and what they're not. How much they're spending. How long of a history they have with Ad words. In most situations, it gives you a better understanding of the whole Keyword search realm.

SpyFu Review

Overall Satisfaction with SpyFu