A Must-Have for Paid Search & Competitive Insights
May 18, 2022

A Must-Have for Paid Search & Competitive Insights

Lisa Arrington | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with SpyFu

SpyFu has been very helpful for compiling competitor data and identifying opportunities with this research. The usefulness in regards to using it for Paid Search is great! Specifically, SpyFu's capability to deliver a particular domain's ad history is very helpful in seeing what changes were made and how we can remain competitive.
  • Competitor Insights
  • Paid Search Ad History
  • SERP comparisons
  • Organic search data
  • Integrating more content-creation tools for ad copy
  • Allowing more free features
  • Competitor Data
  • Ad Copy Comparison
  • Market Intelligence
  • Increased ad impression share
  • Increased Quality Score rating
  • Increased ad click through rate
Compared to Semrush or Ahrefs, neither of the competitors stacks up against SpyFu in terms of competitor insight of paid ad performance. It can even identify specific ad copy changes, which can be crucial for high-demand periods like Black Friday. In my opinion, SpyFu is an extremely useful tool for Paid Ad Campaigns.

Do you think SpyFu delivers good value for the price?

Yes

Are you happy with SpyFu's feature set?

Yes

Did SpyFu live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of SpyFu go as expected?

I wasn't involved with the implementation phase

Would you buy SpyFu again?

Yes

SpyFu is a great platform for companies seeking competitive data, both for organic and paid search. It's paid search capabilities are more helpful than it's organic search capabilities, not because the tool is not powerful, but because alternative platforms like Semrush or Ahrefs are a little more thorough on the organic side. For paid search, SpyFu is one of my favorite tools!

SpyFu Feature Ratings

7.5
Keyword analysis
8
Backlink management
5
SERP ranking tracking
9
Page grader
7
Competitive analysis
10
Site audit / diagnostics
7
Site recommendations
7
Task management
7
Local SEO
9
Social SEO
8
Mobile SEO
9
Global SEO
7
Multi-domain support
9
Integration with web analytics tools
9