Excellent tool for competitors Google Ads analysis
June 02, 2022

Excellent tool for competitors Google Ads analysis

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with SpyFu

Our Google ads campaign management team uses Spyfu for competitor and keyword research. It helps us know which keywords our competitors are targeting, what kind of ads they are running and what is their organic and paid traffic like. It also gives us a rough idea of how much they are spending via google ads (although that data isn't exactly correct). It also has useful backlinks information. Lastly the Google Adwords buy recommendations are pretty good too. They might not be always relevant but they do often enough include good suggestions that we end up using them quite frequently.
  • It is great at tracking Google ads and keywords that your competitors are using. That is all excellent actionable data.
  • You can download great, detailed reports of the same as PDF files if you want to keep them as a reference.
  • Pricing is really cheap. We paid under 39 USD for a subscription and we feel like we got more than our moneys worth.
  • Their ads spending data isn't correct. But you can make pretty accurate inferences from it since you know what you are spending.
  • Google ad buy recommendations are a mixed bag. Some are useful, some are not.
  • The ability to see competitors google ads
  • The ability to see competitors keywords and ads history.
  • We have improved our Adwords campaign significantly based on recommendations by Spyfu
  • It has also improved our lead acquisition pricing when it comes to google ad words since we are now bidding with more information at hand.

Do you think SpyFu delivers good value for the price?

Yes

Are you happy with SpyFu's feature set?

Yes

Did SpyFu live up to sales and marketing promises?

Yes

Did implementation of SpyFu go as expected?

Yes

Would you buy SpyFu again?

Yes

If you have a Google ads PPC campaign and then I would say this is more or less essential if you want to know what your competitors are doing. You can get very useful data out of it even if you subscribe for one month. And the pricing is very reasonable. Even if you don't use Google ads, I would say this is still useful for your SEO/SMO team since it gives you a great idea of what keywords and traffic your competitors are working on.

SpyFu Feature Ratings

8.7
Keyword analysis
10
Backlink management
7
SERP ranking tracking
10
Page grader
8
Competitive analysis
10
Site audit / diagnostics
Not Rated
Site recommendations
7
Task management
Not Rated
Local SEO
Not Rated
Social SEO
Not Rated
Mobile SEO
Not Rated
Global SEO
10
Multi-domain support
Not Rated
Integration with web analytics tools
Not Rated