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Strategic Storytelling Using Storify can be a Happily Ever After 2.0
Updated December 09, 2014

Strategic Storytelling Using Storify can be a Happily Ever After 2.0

Carol Voss | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Storify

  • Event Storytelling
  • Campaign-specific aggregation
  • Validation of engagement for social media influencers participating in conversation
  • Easier search within platform to find items for storyboard inclusion.
  • Additional suggestions of Storify users to follow.
  • More regular engagement within Storify user community.
  • Positive experience for content creation
  • Positive experience for storytelling for a nonprofit with respect to its events or viral campaigns
  • Postive experience for storytelling as a nonprofit as a leader in a particular content area
The free Storify version is intuitive and can help nonprofit organizations achieve its goals to establish their brand authority in a particular area through aggregation/curation of news and content around their area of expertise as well as demonstrate in one snapshot the effectiveness of a PR campaign they have worked on. Sources from social media as well as news, video, images can be pulled into one topical Storyboard to show depth of a nonprofit's focused population of people they serve, demonstrate advocacy effectiveness or need for advocacy, feature an event through the eyes of its participants, or demonstrate the reach of a PR or viral campaign for a nonprofit organization into one document that can be shared as a content creation vehicle. Amazing tool with endless possibilities!
My advice is to try Storify. Look at your marketing and PR goals and see how storytelling using this tool can be deployed to assist in achieving your goals. Then, build a tactical plan and play with it. The drag and drop functionality of the tool can make a story appear with relatively short time investment. It is then sharable and usable throughout other digital vehicles. It may not work for everything but it is a great way to compile campaign and event experiences when using a hashtag or tracking website articles for your intiatives in one place that can be shared to promote your effectiveness, communicate fun at an event and digital savvy to get others excited to participate with your organization.

Using Storify

1 - I use Storify in the PR and Marketing area and also spearhead our Social Media strategy as well as web, photography and video productions for the organization.
Storify is very intuitive and doesn't require in house resources for support. They offer some simple online tutorial and support that appears to be sufficient for a digitally savvy user or for a novice.
  • Advocacy initiatives.
  • Special event storytelling.
  • PR Campaign storytelling.
  • Documenting effectiveness of viral digital campaign.
  • Highlighting participant engagement at a special event.
  • Demonstrating need within a population a nonprofit serves.
  • Demonstrating need through curating news around an issue that the organization is addressing.
  • Documenting engagement and effectiveness of a special event.
  • Showcasing media coverage for a particular issue a nonprofit is working on an story that was pitched.

Storify Implementation

Practice makes perfect. The more often any new tool is used, the more comfortable the implementer is with the tool. Also, there is a natural tendency with any new tool, to want to use it a great deal. Identifying proper uses as they relate to your overall marketing goals is key to any decision to use a tool.
  • Implemented in-house
Yes - Sometimes you publish a story in totality. Other times you build on existing stories or a story that is unfolding gets a little more time for full implementation. Afterwards, the storyboard can be shared through social media. Finally, you can note who payed attention after sharing and monitor that impact.
Change management was minimal
  • Getting familiar with the tool
  • Identifying content to curate
  • Decisionmaking on placement of story pieces relative to each other vs. in timeline fashion