Survey Monkey - No Bananas - A Great Business Tool!
March 13, 2014
Survey Monkey - No Bananas - A Great Business Tool!
Score 9 out of 10
Vetted Review
Verified User
Software Version
Pro Unlimited
Modules Used
- I don't know what you mean.
Overall Satisfaction
I just started my new job as Program Manager - Strategic Accounts at Betco Corporation. I've not used SurveyMonkey, yet, on my new job, but do plan on utilizing it moving forward. I used Survey Monkey fairly often in my previous job as Field Marketing Project Manager at Staples. I supported sales on the contract side of the business. Primarily, Survey Monkey was used by Field Marketing and Corporate Marketing. I used SurveyMonkey for two primary reasons: 1) Gather information, e.g., RSVP for an event, internal process set-up, contest/program/implementation registration; 2)Solicit feedback, e.g., Customer Satisfaction, internal process feedback, etc. SurveyMonkey helps me in a number of ways: cuts down on the number of email responses by putting information in a neat little package that I can retrieve when I need it. While I'm not quite at the Advanced level, creating a survey is fairly easy and painless. People prefer electronic communications vs. faxing and/or hard-copy forms/surveys to complete.
- Creating a survey is fairly easy. The Survey Monkey interface is very user-friendly, so most people with a decent computer skill set can navigate the program.
- I like that I can customize my survey to have the appropriate look and feel for whatever project I'm working on.
- SurveyMonkey provides numerous options for building an effective survey/form.
- What if SurveyMonkey had 'pop up' suggestions while you're creating a survey. These pop up messages would be based on intelligence gathered over time. For example, if I am developing a survey question with a rating scale of 1 - 5 and I'm designing it in a way that is not as effective in the 'real world'; say I am using 1 as the most 'positive' answer and 5 a the most 'negative'. Perhaps Survey Monkey would alert me and let me know that, according to statistics, building your rating scale with 1 at the negative end and 5 at the positive end is most intuitive and achieves greater accuracy.
- Does SurveyMonkey offer training on writing effective surveys?
- Better customer service by identifying issues that otherwise would go unnoticed.
- Increased efficiency with internal and external feedback collection.
- Higher degree of accuracy because feedback is input directly from the right person.
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I've used SurveyMonkey because it is the tool my employer provides. Luckily, I'm pretty happy with it. I will use Act-On for electronic registrations, but will continue to use SurveyMonkey for other needs.