Item: SurveyMonkey
Rating: 9
Author: Brandon Lai

Use Cases and Deployment Scope

We use SurveyMonkey for both gathering feedback from our employees, as well as our clients. It is a great way for us to communicate with and get feedback from employees before making a business decision that may have an impact on them - or just to see how they feel about certain aspects or changes within the business.

Pros and Cons

Easy to use interface.
Robust design features for survey variations.
Great free plan.

More customization for forms colors/design on free plan.
Analytics and reporting could be revamped.
UX could be improved.

Return on Investment

It helped to determine if our business was going to switch to a new payroll software based on the employee feedback of whether one of its main features would actually be wanted or not.
It helps to improve individual instructor's classes based on survey feedback from our clients.
It helped us to gauge the interest in whether or not a pool of people wanted to become instructors.

Alternatives Considered

Jotform

SurveyMonkey is way better than Jotform for surveys, simply because it is a dedicated survey software, whereas Jotform is more general form builder. If a business's sole purpose is to send a survey out and view responses, SurveyMonkey is better than Jotform in every category.

Key Insights

Do you think SurveyMonkey delivers good value for the price?

Yes

Are you happy with SurveyMonkey's feature set?

Yes

Did SurveyMonkey live up to sales and marketing promises?

Yes

Did implementation of SurveyMonkey go as expected?

Yes

Would you buy SurveyMonkey again?

Yes

Other Software Used

Mailchimp Transactional Email (mandrill), BambooHR, TalentLMS

Usability

It does everything a survey software should do, and it does it very well. I can't speak for how well it would work for a business that was surveying tens of thousands of people - but for a small business of 50 employees with a couple of thousand clients, it does everything it needs to do.

Support Rating

I have never had to use the support for SurveyMonkey - this goes to show that it is fairly intuitive and easy to use and doesn't have too many issues. Never had to reach out to ask a question on how something worked, nor ever needed assistance with something that wasn't working properly.

Likelihood to Recommend

SurveyMonkey really excels in the survey design aspect of the surveying process. They have so many different question types that you can use to create your questions. The analytics and reporting are basic but ok for those wanting simple insights into their survey answers. Their free plan should suffice for any business that needs the fundamentals of surveying - i.e. survey builder, sharing, and viewing answers.

Survey Monkey is a great surveying software for small businesses

Overall Satisfaction with SurveyMonkey