Item: Act! CRM
Rating: 1
Author: Verified User

Overall Satisfaction with Swiftpage ACT!

Use Cases and Deployment Scope

We have two users. Used to capture details of customers and prospects and as a marketing tool. We use ACT! to email our customer base with special offers, new products etc.

Pros and Cons

Pros

Bulk email

Cons

Not intuitive to use. I will have to contact support for help if I haven't used some functions in a while.
It's near impossible to delete duplicates as they have to be deleted individually. This is a problem if you have more than 5000 contacts.
Reporting is difficult.

Return on Investment

Very poor return on investment. It is now quite costly and the support service no longer offers assistance except if the program crashes.
Swiftpage seems to have replaced their skilled UK based support team with a call centre?? The service I got was dreadful. This is a difficult program to use and support is vital.
You will need some IT skills to properly use ACT! Don't rely on their support which is not good.

Support used to be good. ACT! is a complicated program and will fall over following MS Windows update, etc. It seems that this support has been withdrawn, rendering the software all but unusable unless you have decent IT skills.

Usability

ACT follows the basic rules you would expect for this type of software, but actually doing anything sophisticated with it is near impossible without assistance or training. Unless you use it regularly it is difficult to use. I wouldn't recommend it unless you have internal IT support and it will be used regularly.

Key Insights

Do you think Act! CRM delivers good value for the price?

Are you happy with Act! CRM's feature set?

Yes

Did Act! CRM live up to sales and marketing promises?

Did implementation of Act! CRM go as expected?

Would you buy Act! CRM again?

Other Software Used

QuickBooks Desktop Premier

Likelihood to Recommend

I only use it to bulk email my customer base and it does this OK.

Comments

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Poor tech support makes ACT! virtually unusable without internal IT support.

Software Version