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Current leader in Segmentation, A/B, & CRM
August 08, 2016

Current leader in Segmentation, A/B, & CRM

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Swrve

We used Swrve for light analytics, segmentation, CRM implementation of email, CRM implementation of serving versions of in-game configurations to players.
  • Setting up and managing multivariate tests
  • Applying segments/cohorts set up for one campaign or test to another
  • Serving different config data files to different player segments
  • The web interface is a bit clunky
  • Some of the SDK quirks lead to difficult implementation if you're doing anything non-standard
  • It's not cheap
  • One of our early titles was entirely client authoritative and Swrve allowed us to send configs to different players
  • We were able to deliver proof-of-concept on multivariate tests to developer partners quickly
  • We had an easy push-notification management service built in at not-too-steep a price
There's some overlap with other products, but Swrve's segmentation and push management are its key differentiators.
If you're looking for mobile segmentation, CRM, multivariate testing, then Swrve is the way to go. It's not a great analytics platform, but it's improving on that front.