Item: Sysomos, now part of Meltwater
Rating: 5
Author: Casey Munck

Use Cases and Deployment Scope

We use Sysomos for reputation management and to gauge our share of digital voice, competition analysis, sentiment rating and authority ranking. Sysomos is used by our team's communications and social media editor, e-marketing specialist, myself the manager and interns and the information is shared throughout our organization and globally to audit and analyze our social base and the competition.

Pros and Cons

Ease of use
Dashboard views are nice
Easy reporting of main points

Detailed info on authority ranking needs work
Insight into your social base is lacking
Seems almost to regurgitate already existing info in social platforms, nothing new
Account management is poor -- no contact or consult with our account team.

Return on Investment

Serves the purpose for reputation management
This is an affordable product that fits into digital portfolios nicely
Easy to distribute reports, educational to staff

Alternatives Considered

Radian6

Sysomos is lacking the robust features provided by Radian6, however it is much cheaper. It is good for departments with tight budgets. Radian6 offers more powerful monitoring tools, sentiment analysis and robust reporting functionality than Sysomos.

Likelihood to Recommend

Ask to see the specific dashboards of what you're looking for demoed. Lack of useful knowledge, very baseline info. However, reports come out nice of general information with nice graphics.

Likelihood to Renew

I am renewing b/c there is not another product that is in this price range.

Manager, Marketing Communications

Software Version

Overall Satisfaction with Meltwater Social (formerly Sysomos)