Overall Satisfaction with Meltwater Social (formerly Sysomos)
We use it for 3 functions. Monitoring, measurement, and insight development.
- Quickly allows us to pull basic data.
- Very easy to use if you know how to construct Boolean queries.
- Flexibility to quickly update keywords / queries.
- Customer service.
- Needs more and faster growth for shared / owned channel analysis.
- It is twitter heavy. Pulling from more social sources would be ideal.
- Single seat / license can be used for multiple clients.
- It saves a bunch of time being able to quickly adjust and segment queries.
- The compare tab is very useful to get basic numbers with different filters, queries, geographic areas all at once.
Radian6 is at the very low end with Crimson Hexagon and Netbase at the very top. Sysomos is at the bottom third in terms of sophistication but makes up for a lot by being very easy to use.
Using Meltwater Social (formerly Sysomos)
Insights, Monitoring
- To inform research and planning functions for communication programs.
- Measurement tool for earned communication programs.
Evaluating Meltwater Social (formerly Sysomos) and Competitors
We didn't switch but added it as a complimentary tool to Radian6.
Meltwater Social (formerly Sysomos) Implementation
- Implemented in-house
It is a browser-based tool that doesn't require set up.
Meltwater Social (formerly Sysomos) Training
- Online training
- Self-taught
They have a great online training for basic Boolean queries. That is the best place to start.