Item: Tableau Desktop
Rating: 8
Author: Joseph Alleruzzo

Use Cases and Deployment Scope

We use Tableau Desktop to connect directly to our different data streams within our organization. It is mostly cloud base for easy plug-in. From there we develop dashboards to understand results and develop insights. Since we work with a lot of data, Tableau Desktop helps organize and scale at ease.

Pros and Cons

Sorting reports
Data visualizations
Fast response

High cost
Poor sales support
No real time updates

Return on Investment

Saves time by creating automated reports
Customized views for individuals
Data-driven insights

Alternatives Considered

Domo, SAP BusinessObjects Business Intelligence (BI) Platform and IBM Cognos Analytics

Tableau Desktop is the most user-friendly and actionable application we have used in comparison to others. It has the best API connection potential along with easy start-up. They seem to always be updating the platform to solve newer problems which help keep my company up to speed. I have found new use cases recommended to me.

Key Insights

Do you think Tableau Desktop delivers good value for the price?

Yes

Are you happy with Tableau Desktop's feature set?

Yes

Did Tableau Desktop live up to sales and marketing promises?

Yes

Did implementation of Tableau Desktop go as expected?

Yes

Would you buy Tableau Desktop again?

Yes

Other Software Used

Google Ad Manager, DataFleets, from LiveRamp, IBM AIX

Usability

It is easy to get up and running after the initial setup. Overall, it has the basic features to quickly synthesize your data and put it to work. Tableau Desktop also has more advanced capabilities to enhance your data structure and enable self-service for people in a company. It has been a real time saver.

Support Rating

The support staff is tough to reach at times, but helpful when you have a chance to schedule a call/meeting with them. I wish they were more proactive in terms of reach out and did not try to always sell something. I see them as a valid partner, but would like to have more collaboration.

Likelihood to Recommend

We have created a number of different Workbooks for our digital marketing efforts. We tie in data from all of our advertising sources, website analytics, sales data, and customer management platforms. Our team members get these reports on a weekly basis in order to understand the impact and make quick decisions for optimizations.

Tableau Desktop - A Powerful BI Tool

Overall Satisfaction with Tableau Desktop