Tealium Audience Stream
- Webhook, StrongView
Overall Satisfaction with Tealium AudienceStream
- AudienceStream does a great job of taking data from multiple sources and combines it with out a ton of work. Some other platforms require a lot of data sanitization before we can use it, Audience Stream is smart enough to get the job done with out a lot of work
- AudienceStream is a complicated tool. There are places where it would be nice to be able to do some simple tasks with out having to go through so many hoops.
- The reports showing how much data that has been shared with partners could use more features. The dashboards are cool, but details are better.
- Currently, the connectors only give details about what is going on with a tag if the tag is broken. It would be nice to see that detail for tags that are working as expected.
- Tealium AudienceStream has had a direct impact on our bottom line by allowing us to remarket to our users in a one to one manner in real time. We no longer have blanketed campaigns, but rather direct, custom programs for individual users.
Audience Stream is a great tool, but sits in a funny place where many data or IT teams think they can build it them selves.
If a company has a lot of data and a lot of partners to share data with, Audience Stream is the tool to use. It streamlines everything and allows you to create custom audiences and share the same users across all platforms.
Audience Stream is not so great if you only have 1 or 2 partners or audiences you are targeting.