Best system out of the 3 we tried/used
Updated June 12, 2024
Best system out of the 3 we tried/used
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Tealium Customer Data Hub
We rolled Tealium IQ out as a Global solution in 2015. Previously one region was using Tealium, another was using Ensighten and another was using Google Tag Manager. Rolling Tealium out allowed us to have a global solution and also made it easier for our regions to manage their own tags since Tealium has a great user interface.
Pros
- A large number of existing vendor templates to make it easy to roll out new tags quickly
- A robust data layer
- Excellent user interface
- Great customer support and large community
Cons
- While the UI is great, it can be a little overwhelming. I am not sure there is much that can be improved. I think it just requires some good training.
- Tag management
- Hopefully soon (CAPI)
- Faster roll out for regions by non-technical users
We currently only use tag management but hope that we will soon use Eventstream to help us with third-party cookie deprecation.
- Ensighten and Google Tag Manager
Teallium is more robust than the others and also easier to use. The others require a more technical user.
Do you think Tealium Customer Data Hub delivers good value for the price?
Yes
Are you happy with Tealium Customer Data Hub's feature set?
Yes
Did Tealium Customer Data Hub live up to sales and marketing promises?
Yes
Did implementation of Tealium Customer Data Hub go as expected?
Yes
Would you buy Tealium Customer Data Hub again?
Yes
Using Tealium Customer Data Hub
3 - Web marketing
3 - Not much knowledge is needed for basic tagging but more robust tagging it easier with knowledge of Javascript.
- Rolling out marketing tags
- Implementing analytics tagging
- Injection of code into our site without the need for development and a build.
- Data collection because of 3rd party cookie deprecation
Evaluating Tealium Customer Data Hub and Competitors
Yes - Ensighten - this tool was not as user friendly as Tealium
- Ease of Use
Ease of use for our marketers
No change.
Tealium Customer Data Hub Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support cares about my success Quick Initial Response | None |
We have enhanced support but not premium support. We did not feel like we had a need for premium support.
Sometimes I struggle with implementing a tag that is not part of the marketplace. Support has been able to help guide me in the right direction when I have explained to them what I am trying to do and where I am stuck.
Using Tealium Customer Data Hub
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Tag marketplace
- Access to knowledge base
- Replicating work to other profiles.
Comments
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