Item: Tealium Customer Data Hub
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

Tealium iQ Tag Management System is used by digital marketing, data, and IT teams. It is being used to collect behavioral data about our visitors to our digital assets. We are using these data to enhance our digital ecosytem and activate digital campaigns.

Pros and Cons

Tag marketplace: a large number of digital marketing tags can be deployed quickly using the tag marketplace
Reuse of set-up between different profiles. for a large company/agency managing several profiles. reusing set-up between profiles is very helpful
Consent manager: native consent manager feature helping companies to be compliant regarding GDPR

User interface: providing a better user interface could be a plus
Better visualization for the linking between libraries and profiles
The ability to visualize several screens of the tool simultaneously

Return on Investment

Common universal data layer on our digital properties
Standardization of our digital data collection strategy
Reduce implementation effort by reuse of set-up

Alternatives Considered

Google Tag Manager, Google Analytics, Google Analytics Premium, Adobe Experience Platform Launch and Adobe Dynamic Tag Management (DTM)

Tag library
Consent manager
Reuse of libraries

Other Software Used

Zoom, Microsoft Teams, Kameleoon

Number of Vendor Tags in Tealium Customer Data Hub

11-20 vendors

Likelihood to Recommend

Tealium iQ Tag Management System is well suited to collect digital data in compliance with GDPR. We haven't tested Tealium iQ implementation on our mobile applications.

Tealium iQ Tag Management System Review

Overall Satisfaction with Tealium iQ Tag Management System