T1 is a solid plaform that integrates well with 3rd parties and provides excellent customer service
November 02, 2017
T1 is a solid plaform that integrates well with 3rd parties and provides excellent customer service
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with TerminalOne Marketing Operating System
Predominantly used by the media team at FRWD. Some departments such as the business analysts had reporting access. TerminalOne MOS allowed us to purchase media pragmatically for our clients. Many of our clients had limited distribution or didn't need national coverage and T1 allowed us to target users in a small geographical area. Additionally, T1 allowed us to target 1st party data and tangibly move customers along a funnel.
- Integration with 3rd party partners such as Factual, Grapeshot and more, helping bring in sophisticated targeting abilities
- Optimize to different objectives
- Listening to platform feedback and integrating it into product road map
- Customer support is excellent
- Bulk Editing was limited to only some targeting parameters
- Projection tools are limited and typically only apply to large scale campaigns
- App targeting is difficult as app IDs must be manually gathered
- T1 delivered positive results for multiple clients in regards to ROI
- T1 also produced campaigns that did not meet goals
- HOWEVER, both scenarios are as a result of the pilot and not the plane, if you will. T1 is simply a gateway to reach desired customers and I believe it proficiently provides opportunities to do so.
The main DSP I've used beyond TerminalOne MOS is DoubleClick Bid Manager. DBM has stronger 3rd party data from a deterministic standpoint as one can target Google users based on age and gender. Additionally, DBM provides access to YouTube inventory, which is a major plus given it is the primary place users consume video content.