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Works great for offline tracking, needs more functionality built out
April 04, 2019

Works great for offline tracking, needs more functionality built out

Sam Kuehnle | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Overall Satisfaction with Terminus

We used Terminus to build out our multi-touch attribution model as it related to the customer journey. It was used primarily by the Marketing organization. The problems we had that this addresses were being able to tie multiple touchpoints to company revenue to see what was most and least impactful in driving company success.
  • Offline campaign tracking
  • Ease of setup
  • Reporting
  • Online tracking
  • Customizations
  • Building out an ideal total customer journey
  • Increased visibility
  • Better understanding of the customer journey
  • Less silos
When we first went with Terminus, they had better functionality at the time and offered us a better deal.
Terminus was great in understanding how all of the offline campaign touchpoints tied back to the sales cycle. Where it was difficult was when trying to map all of the online touchpoints to the sales cycle as it struggled to pull in all relevant information from the web to piece it together with offline.