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Do your research!
April 08, 2019

Do your research!

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Terminus

We use Terminus (aka BrightFunnel) to report on marketing attribution and campaign performance and ROI. It is primarily used by the Marketing department and it helps us determine which campaigns are helping us create new leads, pipeline and revenue on new and existing business.
  • It has the potential to be a powerful tool.
  • Vast amount of salesforce fields available to be mapped
  • Mostly accurate data
  • Bugs - lots of buggy issues
  • More flexibility in what you can pull into columns
  • User experience
  • Ability to determine campaign success
  • Ability to see what efforts are creating new business opporunities
  • Help with forecasting
None at this time. We will be researching others when renewal time comes around.
Terminus/BF has the structure for good reporting for attribution. Often times the data doesn't match up though. Little things here and there are frustrating like when you set specific filters to a view then filters disappear and you have to reset them. We do use the tool pretty frequently but during intense use, we often come away complaining about the tool.