Terminus ABM Platform - If you love insight, you will love this
September 22, 2021
Terminus ABM Platform - If you love insight, you will love this
Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Terminus Chat
Overall Satisfaction with Terminus ABM Platform
We leverage Terminus ABM Platform for intent data to use across our advertising & sales campaigns as well as advertising through the platform based on intent signals & our ICP. We have seen so much success by utilizing it in conjunction with our chat & email marketing to be able to provide a personalized experience to talk to customer needs rather than trying to sell to people who are not in the market for our product. It also allowed us to have a hyper-targeted approach in our campaigns rather than a wide net perspective.
- Real time intent data & segmentation based on intent spikes
- Ad delivery based on engagement & ideal company profile
- The chat interface & routing makes it easier to address potential objectives
- The ad experiences platform does not have enough levers that digital marketers can pull to optimize campaign performance
- IP detection has been a little less than accurate
- Reporting could be more robust for better insights
- Combining chat, advertising experiences & a very tight contact list - we saw a 684% increase in on-site engagement.
- 900% increase in deal size after using chat with our advertising campaigns
- 50% higher attendance for our events when leveraging our intent data for targeting
Intent data & ad experiences were more robust & allowed for more customizations. Also - the interface was much more difficult to navigate to gain reporting insights that are valuable.
Do you think Terminus ABM Platform delivers good value for the price?
Yes
Are you happy with Terminus ABM Platform's feature set?
Yes
Did Terminus ABM Platform live up to sales and marketing promises?
Yes
Did implementation of Terminus ABM Platform go as expected?
Yes
Would you buy Terminus ABM Platform again?
Yes