1. Home
  2. Customer Data Platforms (CDP)
  3. Treasure Data Reviews
  4. User Review of Treasure Data
Great at insight mining, needs work on marketing use cases and reporting interfaces.
March 02, 2021

Great at insight mining, needs work on marketing use cases and reporting interfaces.

Udit Chitray | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Treasure Data

Treasure Data is being used as a secondary analytics solutions, principally driving following:
1. Unified view of audience
2. Segmentation and Marketing
3. Personalisation
4. Driving ML use cases
  • Unification.
  • Segmentation.
  • Data Manipulation.
  • Audience activation on Google platforms.
  • Audience creation can be made more intuitive in nature.
Google Analytics 360 (formerly Google Analytics Premium), Adobe Dynamic Tag Management (DTM)
Treasure Data is great for driving use cases that involve web or app personalization and some pilot initiatives
Marketers face a great deal of struggle using the tool for Remarketing since it’s not a real-time solution.