A PR's Dream Come True!!!
January 15, 2016
A PR's Dream Come True!!!
Score 10 out of 10
Vetted Review
Verified User
Software Version
TrendKite
Overall Satisfaction with Cision Communications Cloud
I am using Cision Communications Cloud (TrendKite)* in the Marketing Department for our priority products (games/toys) in our company to see everything from articles about us or our products and the analytics within them. I send reports to both our Marketing & Sales Department as well as our CEO and VP. Cision addresses the problems of missed media coverage which is great for both positive media to share and contact, as well as negative media to address and correct. Cision also addresses the problems of the difficulty of putting any kind of ROI on Marketing/PR efforts. With Cision, we can get an estimate of the value of this kind of free media coverage from blogs to broadcast and beyond.
- Interactive reports as well as detailed and customizable. I have never seen reporting done so well, high-tech and easy to use and read. Upper management loves that they can not only READ these reports, but that they click on the graphs etc., to go deeper to see exactly what media coverage influenced the spike in the graph, for example.
- Customer Service. In my experience of working with companies that we hire, it has always been an "I ask, they answer if possible" kind of relationship. With Cision, THEY reached out to me once we got started for training and tips and check ups to see how we were doing. I remember showing my Account Manager my first report I pulled and she gave great feedback for what was done right and things I could add/change to make an even better report. They are there right away when I need them, and they check on me in an amount of time that is appropriate (not too much, not too little). Plus... they have a live 'chat' feature on their website that I can contact for help/questions as well.
- Service Provided. With the previous company we were working with for this kind of service, it was left on our plates to do all the work which wasn't necessarily bad, it's just something that many companies do. With TrendKite, I was WOW'd that I could ask them to set up a dashboard, create a report, set up alerts, create a detailed Boolean code to include and disclude many different keywords/topics for one product/alert and truly anything I needed. They did it for me?! I was and still am floored at this amazing benefit of being a Cision customer because the amount of time it saves me is at least several hours a week, not to mention that when they set something up for me, I know it's done perfectly whereas if I do it myself, there is more room for error in searches. Or I can simply have them look over something I set up and they can tweak it to make it perfect. I can't express enough how invaluable this benefit is.
- Possibly adding a selection feature that auto-inputs the proper Boolean Code. For example, if I'm setting up a search, instead of typing in the Boolean, I would be given selections to click on based on my first keyword, and then the code would auto-input with further questions to better define the search. But, again, Cision does Boolean for you if you want, so this is just an idea because it's very hard to come up with cons for this company.
- Covering Social with hashtags and YouTube videos. This is a hard one for ANY company across the board. I don't believe any company can do this yet and I know Cision is working toward it in the future, so I simply support their efforts to one day be able to come up with these kinds of reports and analytics for social media with hashtags and YouTube videos.
- Although newspapers and magazines have all their articles on their websites now, I know it is still important for some people in my company to be able to see these printouts 'clipped' as well. Not a very big priority, but just another add-on for those who are used to seeing newspaper and magazine clips as opposed to online clips.
The difference between these two is that Cision Communications Cloud (TrendKite)* is much more digital and high-tech in all areas that encompass this kind of service. As well as including broadcast within their clips and having all this at one flat fee. There are no hidden fees, extra costs, fluctuating prices, etc... which makes it far easier to budget for the year.
This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
Transition from TrendKite to Cision Communications Cloud
Using Cision Communications Cloud
2 - Monitoring and updating dashboards, alerts and reports to send out to the rest of the appropriate departments in the company: Sales, Marketing, Upper Management.