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Cision Communications Cloud is a great tool for PR pros and Execs
Updated March 27, 2020

Cision Communications Cloud is a great tool for PR pros and Execs

T. Andrew Huddleston | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

TrendKite

Overall Satisfaction with Cision Communications Cloud

In the communications infrastructure, we use Cision Communications Cloud (TrendKite)* to keep track of the impact of our media outreach efforts and track trends with respect to how the UAW is mentioned in the news. We use it to create regional and topic level reports on media sentiment and impact.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
  • The UI/UX is really great. Dashboards are easy to read and, compared to other products, Cision Communications Cloud is easy for first time users and non-experts to understand intuitively.
  • The automatic, interactive reporting feature is a highlight that allows us to get some really great insights on different topics and for different sectors that provide great insight for executives.
  • The customer service experience and interactive chat feature is great. If you've got any questions, the team at Cision is always very responsive.
  • The features of the product are generally easy to use, robust and user friendly. The one thing that many competitors offer is more of a full-service package with distribution and media databases or social media integration. I hope that this is added in in the future.
For us, with a lot of staff who need to use the product without a lot of time to dig into very technical trainings on best practices for using the tool, Cision provided a great solution that was also received well by executives in our organization who love the reporting features.
If you're looking for a software that tracks the impact of your press work in a way that's both detailed and easy to understand in the C-Suite, this is a great product. It's not really appropriate beyond that.

Transition from TrendKite to Cision Communications Cloud

Support is an area where Cision really stands out. Its staff is responsive, well-trained; understands the products and its use cases; can provide help on things from setting up dashboards to strategies for getting more out of the product. They are always quick to respond to requests and are very professional.

Using Cision Communications Cloud

This product is easy to use for beginners, generates easy to understand insights for laypeople, but is powerful enough to dig deeply into PR trends.