Overall Satisfaction with Cision Communications Cloud
The agency uses Cision Communications Cloud (TrendKite)* across the entire PR department. We use it to measure and quantify the results that we generate for clients, and to create visually pleasing, easy-to-digest dashboards that we can incorporate into our reporting structure.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
- Accurate reporting and measurement of editorial results
- Easy-to-digest, visually impressive graphs that can be incorporated into reports
- Easily sharable interactive reports that can measure share of voice among other valuable metrics
- Bulk removal of irrelevant search results
- Better tracking of PR results
Other measurement platforms like Cision (before the TrendKite acquisition) and Meltwater are excessively expensive and, in my opinion, much less effective than Cision Communications Cloud (now with TrendKite).
Transition from TrendKite to Cision Communications Cloud
Using Cision Communications Cloud
14 - PR
14 - PR
- Measurement
- Reporting
- Analytics
- Social media influencers
- New business research
Evaluating Cision Communications Cloud and Competitors
Yes - Cision, too expensive
- Price
- Product Features
- Product Usability
Price was vitally important.
I wouldn't change a thing
Cision Communications Cloud Implementation
- Implemented in-house
Change management was minimal
Cision Communications Cloud Support
Pros | Cons |
---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
I had a rep stay on the phone with me for 90 minutes while helping me diagnose an issue.
Using Cision Communications Cloud
Pros | Cons |
---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Creating boolean search code
- Tracking results
- Creating dashboards
- None