ALL the internet in one dashboard
July 29, 2016
ALL the internet in one dashboard
Score 5 out of 10
Vetted Review
Verified User
Software Version
TrendKite
Overall Satisfaction with Cision Communications Cloud
Currently, Cision Communications Cloud (Trendkite)* is used for PR measurement purposes.
We use it for:
- Clients: to create EOM or quarterly reports, in order to show primarily media coverage and share of voice.
- Prospects: to perform research on their coverage, targeted publications, and competitors.
- Research: we don't use it for this purpose as much. But I've found that the tool is useful to do research on a specific topic or something beyond traditional media coverage. For a prospect, we wanted to understand how an alliance with Facebook would impact their coverage. So we did research on a competitor and its alliance with Facebook to be able to do that projection.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
We use it for:
- Clients: to create EOM or quarterly reports, in order to show primarily media coverage and share of voice.
- Prospects: to perform research on their coverage, targeted publications, and competitors.
- Research: we don't use it for this purpose as much. But I've found that the tool is useful to do research on a specific topic or something beyond traditional media coverage. For a prospect, we wanted to understand how an alliance with Facebook would impact their coverage. So we did research on a competitor and its alliance with Facebook to be able to do that projection.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- Reach: Cision is able to pull company mentions from every inch of the internet
- Customer Service: Cision's customer service is highly responsive. They reply fast, and they often come up with solutions, that they implement by themselves.
- Easy to use: The platform is incredibly friendly and very intuitive.
- Media coverage: As of now Cision pulls company mentions or a mention of anything you add to the boolean search. Which means that you won't only get media coverage but every mention on the internet. When you want to report on media coverage results, this turns into a hassle. Over 30% of the mentions could be junk.
- Tags: They recently released a tag feature. So you can manually tag a publication by media tiering. BUT, if you have a client with over 2,000 hits, this is extremely labor intensive.
- Identifying media tiers: They have a Tier 1 filter, and you can also do this with tags. But, it's mostly manual work. If you want to analyzing the tiering in yoru coverage you'll have to do a lot of manual work before getting something reliable.
- Human-dependant: Everything is tied down to do the boolean search. If you are an advance user you can add media lists there, to get only coverage from those, exclude pubs, exclude any mention that is being picked up by mistake, and so and so. But again, you can look to 6 hours to create a report, if you really want to make sure is accurate.
- Downloading data: they have a limit of 1,000 hits. So if you want to create a report with a whole year of media mentions, downloading the data can take you some time.
- Reports tab: On the main nav, when you go to the tab report, they are listed by title, and never by company. So if all your titles are quaterly report, EOM report, media coverage, and so, you won't be able to identify the report just by that. I always have to add my client's name to the title, even though the cover of the report has its logo. This interface could use some improvements.
- Comparative reports: You can't compare time periods, the interface only allows you to pull data from a time period and look at that time period specifically. You can always create a different dashboard, and then compare it manually. But ideally you should be able to compare different time periods in the same dashboard, so it all goes to the same report.