Overall Satisfaction with Cision Communications Cloud
We are using Nima solely in the PR department, but the reports that we generate go out to our executive team to assess the reach and value of PR campaigns. Cision Communications Cloud (TrendKite)* allows PR to spend more time on high priority items rather than searching and tracking media coverage. We have a small PR team, so every hour matters.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- Cision creates beautiful, customizable reports that makes PR metrics easily digestible for the C-suite.
- Cision has the best UI of any monitoring and reporting platform that we've seen. The dashboards are extremely valuable, as you can customize, change search dates and add/delete any metrics at the click of a button.
- Cision's customer service team is unlike any that I've seen with PR tools. Their chat team has always been available to solve issues in real-time - I have never had to wait to have a question answered or a search fixed, which matter in the deadline-driven world of PR. Their account reps are communicative without being overbearing, and during the entire sales process, they catered to our needs instead of pushing products on us that we don't need or can't afford. I can't say enough good things about their team.
- I do frequently have to add articles that the search hasn't picked up, but I haven't found that to be any different from other platforms. Our niche industry has a lot of bloggers and influencers that don't necessarily get included in monitoring tools. However, the tools makes it very easy to add an article, add a publication, or even reach out to the team to add to your search function so it will get picked up in the future.
- Meltwater Press, Vocus PR Suite and Cision PR Software
Cision has the best team - friendly, helpful without being pushy or aggressive. Their platform has the best UI, and ramp up time was very short. They pulled from more publications and social sites and had the metrics we were looking for when it came to measuring PR impact.