Cision Communications Cloud Review
May 30, 2019

Cision Communications Cloud Review

Theresa Hardy | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

TrendKite

Overall Satisfaction with Cision Communications Cloud

It is available to all current clients. We have both clients using the full premium version and the standard version.
It looks to be used to:
1. Help with measurement
2. Provide marketing and competitor insight
3. Showing we take measurement seriously
4. Help us differentiate from other agencies
  • I love how you can find what general articles (not coverage related) people are reading before going on a client's website - this insight is really powerful
  • It's a really attractive showing different measurement metrics
  • Showing how coverage links to website visitors
  • The crawling for coverage can be poor and not always accurate
  • The paywall issue on some sights can be frustrating
  • The speed turning around some enquiries
Much better and the level of strategic insight we can provide using Cision Communications Cloud (TrendKite)* is much better.
I think I've already touched upon this, but for industry insight it is great.

Transition from TrendKite to Cision Communications Cloud

It is a great tool and we really like the insight. The main problem is around the accuracy of the crawling for coverage.