Item: Cision Communications Cloud
Rating: 8
Author: Verified User

Overall Satisfaction with Cision Communications Cloud

Use Cases and Deployment Scope

Aggregate media mentions of Black & Veatch, newsletter builds, share-of-voice measurement against competitors.

Pros and Cons

Pros

Dashboards and metrics presentations are well organized.
Newsletter builds are simple but elegant.
StoryKit functionality is helpful in amplifying key messaging.

Cons

Dashboard data loads too slowly.
Newsletter builds, while fairly simple, require jumping around between key sections of the platform.
Media mention aggregation is good but needs to consider lumping duplicate hits.

Alternatives Considered

Meltwater Media Intelligence Platform

Cision Communications Cloud (TrendKite)* is head and shoulders above Meltwater, whose UI and UX are years behind.

Measurement against competitors is Cision Communications Cloud's strong point. Being able to dice keywords, personalities and other factors and measure their impact in the marketplace is likely unparalleled. (I haven't seen every competitor.) The dashboards are a credible presentation of critical data that helps with upward management of our content.

Transition from TrendKite to Cision Communications Cloud

Support Rating

Chat is helpful, but the team stands ready to talk by phone when necessary. The help desk is cheerful and empathetic. We appreciate their work.

Comments

Please log in to join the conversation

Cision Communications Cloud advantage

Software Version