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Bumble loves Cision Communications Cloud!
June 19, 2019

Bumble loves Cision Communications Cloud!

Kate Armington | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

TrendKite

Overall Satisfaction with Cision Communications Cloud

We use Cision Communications Cloud (TrendKite)* several ways to correlate press readership impressions and mention volumes with localized userbase growth, to provide a live feed in Slack of press pickup in market, and to monitor potential partners + competitors for relevancy at a market level.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
  • Customer service: we love our account rep, Kyle, as if he was an extension of our team!
  • Search flexibility and accuracy.
  • Dashboards mean reporting automation.
  • Knowledge guide: so intuitive to learn basic Boolean search language.
  • Readership numbers, direct links, and SEO scores.
  • Duplication of readership numbers in syndicated press (artificially inflates total readership count).
  • Sharing of searches between team members + API integration.
  • Search type tagging: more streamlined would be better (fewer options).
  • Cision PR Software
I know the PR team utilizes Cision [pre-TrendKite acquisition] for pitching/journalist research. I have found their readership numbers to vary greatly though and their search functionality to be quite lacking compared to Cision Communications Cloud [now with TrendKite].
Cision Communications Cloud has been so wonderful to use for exported + API integrated metrics to layer with internal data. As an analyst, it's useful nearly every day and gives me a wonderful context on how our PR strategy is driving growth across all major markets. I am not on the PR team though and I do believe Cision is used by that team for journalist vetting/pitching.

Transition from TrendKite to Cision Communications Cloud

Kyle (our account manager), the data team, and the online support teams have all been wonderful to work with. I have zero complaints or further requests - they're truly wonderful and I can't imagine our day to day without them.