Very useful software for our agency

We use Cision Communications Cloud (TrendKite)* across multiple clients in various ways. I find that the most useful feature is the interactive PR report - it does take some time to set up a dashboard for each client and ensure that this is pulling in the right kind of content, however once this is set up it's very easy to generate PR reports that look sleek and have lots of functionality. We have had some difficulty setting this up in instances where we work with one division of a larger company, however, the Cision TK team are very helpful and are always willing to jump on a call to help solve any problems. We have also had a few issues with the platform not picking up some of the more niche publications in our industry, and with ad equivalency values for these not matching what we expect, however it is very easy to remove these values from your dashboard or report. We also use the social analytics feature to regularly report back to clients, which is very helpful in proving the value of our work to clients.


*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.