Overall Satisfaction with Cision Communications Cloud
The Corporate Affairs team at Centrica is using Cision Communications Cloud (Trendkite)* to solve a long-standing problem of an inability to demonstrate the value of utilizing media. Cision Communications Cloud has been able to help Centrica demonstrate the impact of a commercial campaign. Cision Communications Cloud allows for ad hoc analysis, tracking of website visitors across multiple online sources and overall brand impact.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- Cision has been able to help Centrica demonstrate the impact of a commercial campaign.
- Cision Communications Cloud allows for ad hoc analysis.
- Cision Communications Cloud allows for tracking of website visitors across multiple online sources.
- Ease of intuitive navigation
- Cision Communications Cloud, Meltwater Media Intelligence Platform and Agility PR Solutions
TrendKite competitors include Cision [before TrendKite was acquired by Cision], Meltwater, Newswire, Agility PR Solutions, Business Wire, PRWeb, and Coveragebook.com. The Centrica organization evaluated a few of these competitors before selecting TrendKite. Cision [before joining with TrendKite] had a slower reach to ROI. The Centrica organization had previous experience utilizing TrendKite and quickly realized the investment, coupled with the ease of implementation and level of service, it made the selection of TrendKite [now Cision Communications Cloud] very easy.
Transition from TrendKite to Cision Communications Cloud
Using Cision Communications Cloud
Pros | Cons |
---|---|
Like to use Consistent | Unnecessarily complex Difficult to use Requires technical support Cumbersome Feel nervous using Lots to learn |
- Signing in
- Creating a search
- Creating a template
- Overall ease of knowing how to start