Item: Cision Communications Cloud
Rating: 9
Author: Olga Mochalova

Use Cases and Deployment Scope

Cision Communications Cloud (TrendKite)* is used by the Communications department only to track media coverage and see the effect of our PR activities in the media, as well as some social media.
*[This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]

Pros and Cons

The scope of media outlets Cision has is very good. It gives the mentions that one will never be able to find just doing Google or another online search.
I find the interactivity feature particularly useful. You can change the look of your dashboards adjusting the date range and other parameters whenever you want.

We'd like to still see more media outlets covered by Cision.
Sometimes it's not possible to add the article that we want to be in the list manually.

Likelihood to Recommend

All in all, it's a great platform to track media coverage related to your company's activities, assess the impact you're having, see the audience you're reaching and compare with your competitors if necessary. However, since the search is automated you still need to check the relevance of the selected articles manually.

Support Rating

10

Apart from a dedicated employee who's responsible for our account, I find their online support very quick and helpful. In the past, we had a person dedicated to us who was not very responsible. Now, we can't complain. Rosie is very responsive and there is always a solution.

Usability Pros and Cons

Pros	Cons
Like to use Relatively simple Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar	None

Easy Tasks

Editing date range
Reporting is quite easy

Difficult Tasks

Creating a good search

Usability

9

In general, it's quite user-friendly, although sometimes the list is too heavy to load when you scroll down.

Dynamic PR Analytical Platform

Software Version

Overall Satisfaction with Cision Communications Cloud