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Do you want a globally consistent media tracking tool or a market specific one?
February 18, 2020

Do you want a globally consistent media tracking tool or a market specific one?

Anonymous | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User

Software Version

TrendKite

Overall Satisfaction with Cision Communications Cloud

Cision Communications Cloud (TrendKite)* is being used globally by the company and every market PR is asked to use the platform for consistent monitoring of media coverage worldwide. From what we've experienced considering the evolving nature of media, market differences, using a single tool and platform has proven difficult in order to fully cover our media results and to be able to measure them.


*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
  • Support service by an account manager that always does their best to help.
  • Simple and easy use of the system.
  • The monitoring mechanism is not clear with many key clippings missed out and we often to provide what we locally monitored in order to be reflected in the Cision system.
  • Automatic dashboard creation would have been helpful for a start up.
If a company is looking after consistent measurement criteria of media clips, Cision Communications Cloud would be a great tool, but if you are looking into a thorough tracking of media clips, unfortunately, it does not cover all key outlets local markets would require. In my organization, I'm aware more than half of the markets actually use other tools to fully cover media clips.

Transition from TrendKite to Cision Communications Cloud

We struggled to get key outlets clips. All coverage picked up from our press release had been missed out, some of target online outlets have been missed out, print media is very important in Japan, but it is not included (perhaps it may be a question of agreement/contract on a global level), however, it requires us to invest in supplementary tool to fully monitor and track our media coverage.