TrustRadius Account Intent Data Leads to More Meetings

We use the account intent data collected from TrustRadius to understand where our target accounts are at in their buyer's journey. TrustRadius makes it possible to see if accounts are researching Optimizely or our competitors, and we are then able to use that data to inform our marketing strategies. Because of the data provided from TrustRadius, we have successfully been able to book meetings and closed-won revenue with target accounts.

The quality of content collected from customers on TrustRadius is excellent.