TrustRadius Account Intent Data Leads to More Meetings
April 30, 2020

TrustRadius Account Intent Data Leads to More Meetings

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with TrustRadius for Vendors

We use the account intent data collected from TrustRadius to understand where our target accounts are at in their buyer's journey. TrustRadius makes it possible to see if accounts are researching Optimizely or our competitors, and we are then able to use that data to inform our marketing strategies. Because of the data provided from TrustRadius, we have successfully been able to book meetings and closed-won revenue with target accounts.

Pros

  • Excellent customer service
  • Easy to use vendor portal

Cons

  • More integrations with marketing platforms
  • Meetings booked
  • Closed won revenue
The quality of content collected from customers on TrustRadius is excellent.
TrustRadius is well suited for B2B organizations of any size who care about having a leg up on their competition.

Comments

  • Jennifer Griffin | TrustRadius Reviewer
    Jennifer Griffin
    (Vendor Representative) commented 6 years ago
    Thanks for taking time to submit feedback! So happy to hear that you've see an increase in the meetings booked and an increased in your closed won revenue. You'll be glad to hear that our product team is actively working to integrate our intent data with other tools, so stay tuned on that front! Jennifer Griffin VP, Customer Success - TrustRadius

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