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I'm Head Over Heels for Tumblr
March 11, 2014

I'm Head Over Heels for Tumblr

Carla Riseman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction

I use Tumblr for several of my clients. It is great for clients who want to share short form and visual content (like lifestyle, fashion and design industry clients). It's usually used by one or more people on the content marketing team of an organization. I also have several online personality clients who use the platform.
  • Tumblr integrates with other platforms, such as Facebook, Instagram and Twitter. This helps increase the reach of a piece of content.
  • Tumblr is easy to set up and use.
  • Tumblr is easily customizable.
  • Tumblr has a great mobile app for on-the-go publishing.
  • Tumblr has several free themes that suit many different types of publishing needs.
  • Tumblr doesn't pull the image thumbnail directly from a link, so the user has to manually input an image link as well when publishing a link post.
  • Some of Tumblr's themes have functionality issues (for instance, the tweets widget may not always work in some themes).
  • Tumblr does not support ads.
  • Increased traffic to websites
  • Increased reach for marketing content
  • Increased brand recognition
Again, it depends on the marketing objectives and content the user wants to publish. Blogger is a great platform, as is WordPress, but they are more suited for longer form content. They also facilitate discussion better than Tumblr. I don't use Tumblr instead of everything else, I use Tumblr along with everything else. It's one of many tools in a content marketing toolbox.
I have not had any technical issues with Tumblr that I couldn't solve quickly on my own. It's easy to use and integrates with other networks I use personally and for my clients. The platform has been stable over 6+ years and has an active, engaged user base. I see no reason to leave Tumblr.
I would say it depends on the business and marketing objectives my colleague has. If my colleague works with lots of themed, visual or short form content, I would recommend a Tumblr blog. If my colleague works with long form, or highly theoretical content, I would not recommend a Tumblr blog.