TweetDeck - A great Twitter tool for the social media novice.
October 20, 2014
TweetDeck - A great Twitter tool for the social media novice.
Score 6 out of 10
Vetted Review
Verified User
Overall Satisfaction with TweetDeck
Before switching to HubSpot's Social Inbox, our marketing team was the only department to use TweetDeck. The product proved helpful in addressing the need to keep up a healthy presence on social media. With an ever-growing content calendar, the need to automate some of our postings became necessary. Moreover, the simple interface allowed us to monitor replies, hashtag streams, and other dialog amongst our peers, making us more efficient in our response. Since we believe in responding in real-time, TweetDeck was a great tool to help us do just that.
- Automating and scheduling tweets
- Monitoring what your industry peers, thought leaders, and supporters are saying
- Giving you the ability to respond in real time
- Hashtag/keyword monitoring
- The user interface can be a bit busy. Having columns is nice but can also be a bit chaotic at times.
- No analytics. I am a fan of measuring the impact of tweets/posts. How many click throughs did I get? It would be nice if this were tracked in TweetDeck.
- Go beyond Twitter and Facebook. What about LinkedIn, Google+, and Wordpress integrations? These are things that HootSuite and Social Inbox have but TweetDeck does not.
- Increased marketing reach
- Higher lead volume (content downloads and webinar signups increased through twitter)
- Increased efficiency - We developed a content schedule/calendar and could just set it up from TweetDeck. Monitoring became easier as well.
I've used HootSuite and HubSpot's Social Inbox. I would say that TweetDeck ranks third amongst them. TweetDeck is ideal for beginners and as they become more advanced they might want to turn to HootSuite or HubSpot for more features and integrations and analytics. If you're looking for something simple, quick, and easy to set up, TweetDeck is perfect for the job.