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Segment is an easy to use tool for passing event data to your 3rd parties
July 14, 2022

Segment is an easy to use tool for passing event data to your 3rd parties

Jono Child | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Developer

Overall Satisfaction with Twilio Segment

We use segments to pass our 1st party event data to our 3rd party endpoints. It is the one place we create events and ensure events are working for all downstream applications.
  • Integrates with 3rd parties very easily.
  • Easy to see event data live for debugging.
  • Easy to add a new endpoint/application to receive the data.
  • Allow databases to push data to segment to then push data to the endpoints. E.g. make Snowflake a 2-way integration.
  • Reliability in passing event data
  • Easy to debug
  • We don't spend that much time maintaining events.
  • It's very easy to add new integrations which means there is little need for developers.
Tealium was slow to set up and unreliable. It has better pricing but took significantly more Dev time to implement. We also could not debug issues and their support was slow to assist.

Do you think Twilio Segment delivers good value for the price?

Yes

Are you happy with Twilio Segment's feature set?

Yes

Did Twilio Segment live up to sales and marketing promises?

Yes

Did implementation of Twilio Segment go as expected?

Yes

Would you buy Twilio Segment again?

Yes

It was fast to implement and now runs perfectly passing event data to all our 3rd party applications. It is very easy to add a new integration if a marketing or some other team needs to send data somewhere else. We will also use it for real-time event streaming which will then be used to provide a personalised experience for users.