A functional and useful app for businesses that would like to deep dive into customer data
July 16, 2022
A functional and useful app for businesses that would like to deep dive into customer data
Score 7 out of 10
Vetted Review
Verified User
Software Version
Startup
Overall Satisfaction with Twilio Segment
Twilio has been an immensely powerful tool for me to source and analyse customer data for the purposes of improving my marketing, logistics, sales, and customer service functions for my small business. I mainly used it to analyse customer engagement of marketing strategies that we have implemented and our response to customer service queries in order to strengthen our capabilities in these two areas.
- Unmatched insight into the customer journey when they come into contact with our business.
- The ability for it to break down data in a way that allows us to analyse customer engagement.
- It efficiently integrates with my current softwares eg Shopify.
- Functionality could be improved so it is more user-friendly for beginners who just have gotten the software.
- Customer service could be more efficient on their end for customer queries.
- Cheaper price point.
- The way they breakdown data silos.
- Customer data platform.
- The ability to customise campaigns for the business to our goals.
- Greater efficiency with customer service responses.
- Improved customer engagement with our marketing strategies.
- Greater return on investment with marketing executions.
Do you think Twilio Segment delivers good value for the price?
Yes
Are you happy with Twilio Segment's feature set?
Yes
Did Twilio Segment live up to sales and marketing promises?
Yes
Did implementation of Twilio Segment go as expected?
Yes
Would you buy Twilio Segment again?
Yes