Item: Twilio SendGrid
Rating: 10
Author: Alex Richards

Use Cases and Deployment Scope

I have used Sendgrid since before Twilio purchased the business to send transactional emails to customers. We used it for welcome emails, password reset emails, MFA tokens, and general notifications. I've used Sendgrid in quite a few organizations - it's extremely easy to use and offers you the ability to connect through API or via SMTP, so it's really flexible.

Pros and Cons

Multiple connection options - API and SMTP.
Really easy to use.
Excellent documentation.
UI is very user friendly.

Integrated billing with Twilio.

Return on Investment

Ease of setup.
Variety of connection options.
Deliverability - never let me down.

Alternatives Considered

Amazon Simple Email Service

Sendgrid has a lot of features that other providers have and a few more - like the dynamic template builder, which AWS SES doesn't have. We choose the provider based on the scenario of use and the provider we're using. If we're going to be making regular changes to a template, then we'd go with Sendgrid, as the changes will be easier to make and don't necessarily require developer intervention.

Key Insights

Do you think Twilio SendGrid delivers good value for the price?

Yes

Are you happy with Twilio SendGrid's feature set?

Yes

Did Twilio SendGrid live up to sales and marketing promises?

Yes

Did implementation of Twilio SendGrid go as expected?

Yes

Would you buy Twilio SendGrid again?

Yes

Other Software Used

Datadog, Planhat, HelloSign, Personio, Dropbox Business

Likelihood to Recommend

I think Sendgrid is a great tool for sending out emails of all types. I've primarily used it for transactional emails as we've had other solutions for marketing emails, but I'm sure it would do just a good job - there is a "Marketing" section within the app you can use. Sendgrid integrates really easily with the development frameworks I've used, such as Laravel and Lumen; I've also integrated it with Moodle with ease.

Really easy to use and integrate with other tools.

Modules Used

Overall Satisfaction with Twilio SendGrid