Twilio SendGrid Rocks | TrustRadius

Use Cases and Deployment Scope

I use Twilio SendGrid to reach more people with my newsletters and email campaigns. My entire team uses it across the whole organization as it integrates seamlessly with PCR, our CRM package for recruiting. With it, I can track marketing campaigns and watch activities to guide future efforts. The tracking ability makes clean up of my database very easy.

Pros and Cons

Schedules email delivery to not trigger spam filters.
Tracks activity from individuals that receive my emails.
Builds history of interactions and efforts.

Historical tracking and activity monitors.
Auto-fixing of wrong email addresses in my database or at least notification.
Provide input of key activity to assist in marketing efforts.

Return on Investment

Guided marketing to produce sales - positive for sure.

Other Software Used

PCRecruiter, LinkedIn Sales Navigator, dlvr.it

Likelihood to Recommend

Best suited for large-scale email campaigns. Less appropriate for deciding the next step in the marketing process.