Great Platform for Twitter Advertising
January 16, 2018
Great Platform for Twitter Advertising
Score 6 out of 10
Vetted Review
Verified User
Overall Satisfaction with Twitter Ads
Twitter ads can be a great tool for engaging and finding followers. We have used it in the past as a way of bolstering our follower numbers with real people, not bots. It was a great way to add some exposure and did, in fact, give us some great results at a reasonable price point.
- Easy setup - Twitter Ads makes it really easy to get campaigns started and work towards specific goals.
- Solid analytics - based on your campaign goals, it is easy to see how you are tracking and how you are performing over time.
- A/B Testing - Easy to set up and test different ads, which can be really helpful before deploying larger campaigns.
- Audience Reach - It would be great to be able to be even more targeted in who you want to target for engagement campaigns, would make them more attractive to a buyer.
- Integrations - Would be amazing to be able to tie results directly into Salesforce campaigns, for example.
- Testing periods - Would be nice to have an enhanced ability to test ads across campaigns at once.
- Increase in followers - The campaigns we ran were focused on gaining new followers, which is the result we saw.
- Increase in market awareness - being on Twitter has helped other industry professionals find us and creates some level of credibility with our targets.
- Increase in recruitment - As a growing company, Twitter has proven to be a great platform for potential candidates to learn about who we are/what we do and see what job openings we have available.
Twitter ads are really designed for advertising on Twitter. I believe that it is the most effective strategy for advertising on the platform. However, the key is to understand your audience. If your target audience doesn't really use Twitter, then it may be better to focus on PPC (pay per click) opportunities such as AdWords or Bing.