Connecting and Targeting Good Audiences, but Doesn't Always Feel Worthwhile
January 18, 2018
Connecting and Targeting Good Audiences, but Doesn't Always Feel Worthwhile
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Twitter Ads
Twitter has been a outlet we've used to promote some of our upcoming events and events that we will be attending. We've recognized Twitter as a very good real-time platform when people are preparing to go to events or when they are already attending them. Thus, we decided to use Twitter Ads to reach out to these groups of people who are going to events to see if we can bring awareness to a campaign we are running, or, reach out to people who may be interested in an event we are running.
- Ability to target followers of individuals lets you target some very niche industries that other ad platforms don't allow.
- Ad campaigns are easy to set up and are straightforward. Overall, it'd definitely the easiest out platform when compared to Linkedin and Facebook.
- Great to be able to adjust date ranges and drill down into specific campaigns/ad sets. This enables campaigns to be judged more accurately.
- Can tend to feel like you get very little return on investment. For example, if you want to make sure you're not getting a bunch of bot-like accounts following you during a campaign you will end up spending a lot of money.
- Would like some more resources on best practices for performance and how to optimize and monitor.
- Helped us expand our awareness and increased signups on an event campaign we were running. Although, we struggled to target the audience and see a clear set of metrics across the board.
- Used to promote some of our unique content offerings which had easier audiences to target. This ultimately helped guide people to some more MOFU level content.
- Facebook ads
Just recently ran a large ad campaign on Facebook and the reports and metrics were amazing. We were able to easily target the exact type of audience we wanted, recognize when performance suffered, tweak/delete, and iterate quickly. But, using Facebook for event ads can sometimes not work out too well, this is why we switched to using Twitter Ads.